In the past, packaging was only used to transport the product. Today, it is the first physical contact the customer has with the brand.
Especially with the rapid growth of the takeaway and delivery trend, choosing the right packaging is no longer an “extra” but a “must” for restaurants.
Packaging is like a silent spokesperson that determines hygiene and brand perception as well as customer experience.
In today’s world, takeaway and delivery orders are on the rise. Packaging is the carrier of the brand experience that extends from the restaurant kitchen to the customer’s home.
Durable, leak-proof and aesthetic packaging preserves the temperature of the food, delivers it without spoiling its presentation and gives your brand a professional stance in the eyes of the customer.
Your food may taste good and the ingredients may be of good quality, but the right packaging is important to remember.
Creates the first impression: The order and elegance that the customer encounters when the package is opened says a lot about the quality.
Keeps it Fresh: Proper coating / packaging preserves the temperature and flavor of food.
Improves customer satisfaction: Spill-proof, easy-to-open, stylish packaging strengthens customer loyalty.
Packaging doesn’t just carry your food; it carries out your brand message.
Each product requires a unique packaging solution. For example, kraft food container should be preferred for hot meals; leak-proof kristal kaplar for cold desserts; and breathable kraft food containers for crispy products.
Packaging that accurately reflects the spirit of your product takes the dining experience from the restaurant to the home.
On the other hand, especially in the summer months, freshness is more important than ever.
Transparent crystal containers for cold appetizers and light desserts,
Special ice cream containers for ice creams,
Compartmental, protective plastic containers are ideal for fresh fruit.
When presentation and freshness come together, the satisfaction on your customer’s face is inevitable. ✨
🔑 Going beyond basic packaging adds an extra layer to your brand.
The customer should feel special when they pick it up. ➜ This is where the magic touch of brand perception begins.
It gives a sustainable and solid brand image.
It contributes to the perceived value of your brand.
Ideal for storage in closed packaging.
It protects your products and delivers them to their destination safely.
Packaging designed specifically for your brand is not just about aesthetic presentation. It also creates a strong first impression at the point of sale and increases the memorability of your brand.
In the food and service sector, consumers no longer only pay attention to the content of the product, but also to how you present it. In other words, the kind of packaging you use is as effective as an advertising area. Using this to your advantage is in your hands.
During special periods such as Mother’s Day, Father’s Day or Valentine’s Day, small packaging touches make a big difference.
Specially designed boxes and stylish presentations will easily differentiate your restaurant from your competitors.
Packaging is an effective way to convey your brand’s values and story.
Messages such as natural, local or handmade can be clearly highlighted with printed packaging.
Original and high-quality packaging creates a sense of trust in the customer towards the brand, which increases the tendency to purchase again.
Eye-catching packaging increases customer willingness to share and increases your digital visibility organically.
In short; packaging is not just the container of the product, it is the showcase, voice and character of the brand.
👉 Contact us to discuss your packaging projects and partnership!
Let’s turn brands’ packaging designs into reality together.
Discover our packaging solutions.
Discover our full range of products on our catalog: BAKPAK Global e-Catalog.
Our customized packaging solutions and how they can help your business thrive contact us today to find out more.
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