Packaging protects and preserves products from physical damage and external influences.
At the same time, packaging plays an important role in the transportation and marketing of products.
It is the process of assembling materials used to protect, store, transport and deliver products to the consumer.
The packaging sector constantly offers new and different varieties according to the needs of companies and end users.
Packaging types play an important role in the protection, presentation and transportation of products.
Packaging options made of different materials cover a wide range in terms of variety and functionality.
In this blog post, we will explore different types of packaging and discover the unique features and advantages of each.
Commonly used packaging types are as follows.
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It is the type of packaging with which the product comes into direct contact and meets the consumer.
They usually have designs that reflect the brand image of the product and are intended to help boost sales.
Also known as group packaging.
It is the packaging in which the primary packaging is placed or grouped.
For example, packaging such as cardboard boxes in which several single products are sold together are examples of secondary packaging.
It is the packaging in which the product is put back into or collected for recycling after it has been used by the consumer.
For example, glass bottles or cardboard boxes are examples of reverse packaging designed for recycling.
It is the packaging in which the product is put back into or collected for recycling after it has been used by the consumer. It is often used in international transportation.
An example of a shipping container is a cardboard box. Carton boxes are one of the most common types of transport packaging. They can be used to transport products of various sizes.
Wrapping paper is also an example of transportation packaging to wrap products and prevent damage to sensitive products.
Packaging used for storing and transporting large quantities of products.
It is usually large-scale packaging such as pallets, containers or large cardboard boxes.
As BAKPAK Global, we are here to offer the most suitable industrial packaging solutions for your products.
Packaging used for the protection, storage and presentation of food and beverages to the consumer.
Food packaging is designed to be hygienic, safe and protect consumer health.
Packaging is a covering or wrapping made of materials used to protect, transport, store and present products.
Packaging materials can be of various types and the material used may vary depending on the purpose of packaging, the characteristics of the product and the area of use.
Here are some commonly used packaging materials:
Cardboard is a durable and lightweight packaging material;
It is often used in the form of cardboard boxes, cardboard tubes and cardboard plates.
Plastic is a common material used in a wide range of packaging applications;
Plastic packaging can be made from different types of plastics such as polyethylene (PE), polypropylene (PP), polyethylene terephthalate (PET),
Metal packaging, especially for food and beverages. They can be made of metals such as aluminum and steel.
Examples include metal cans, tin cans and aluminum foils.
Paper packaging is a widely used option;
It is used in many different forms, especially in food products, fast foods, bags, cartons and kraft paper.
Packaging is an application that is used for various purposes and has a wide range of uses in different industries.
Packaging is widely used in preservation, transportation, logistics, marketing, hygiene, etc; used for purposes.
Protection:One of the main purposes of packaging is to protect products. Packaging protects products from external factors (moisture, light, weather, impact, etc.) and prevents damage.
Transportation and Logistics: Packaging prevents damage to products during transportation and logistics processes. Packaging also allows products to be easily stored and stacked.
Promotion and Marketing: As we all know, the packaging is what sells a product; Packaging is an effective tool for selling and marketing a product; Attractive and eye-catching packaging can attract consumers to the product and influence their purchasing decisions.
Research shows that one-third of people’s purchasing decisions are based on packaging.
Hygiene and Health: Packaging is important for the hygienic and healthy storage and presentation of consumable products such as food and medicines.
Sustainability: Recently, the environmental impact and sustainability of packaging has become an important issue; Eco-friendly packaging materials and recyclable packaging reduce the amount of waste and help conserve natural resources.
Packaging plays an important role in the protection, transportation and marketing of food products. However, the intended use alone is not enough for effective packaging design.
There are 7 factors to consider in packaging design. These factors are of great importance both in terms of the ease of use and safety it provides to consumers and in terms of projecting the brand image.
Let’s examine these 7 key factors in packaging design together!
Key considerations in packaging design can vary by sector and product, but also by needs and requirements.
But we can list some of the factors that are important in packaging design as follows:
Factors such as the size, shape, weight, sensitivity of the product affect the design of the packaging.
Design elements such as colors, shapes, graphics, logo, etc. should reflect the brand image and increase recognizability.
The choice of material to be used in packaging design is important. The material must conform to the specifications of the product.
Since packaging is used to influence the target audience and promote the product, the packaging design should attract the target audience and have a visual and written language suitable for its potential buyer.
The packaging should be practical and user-friendly to easily carry, open, use and store the product.
Packaging design should take into account product transportation and logistics processes.
The labels on the packaging should clearly and legibly contain information such as product content, instructions for use, safety warnings, etc. Labels must comply with legal requirements and industry standards.
Packaging in food products has an important role both to protect the safety and quality of the products, to provide ease of use and information to consumers, and to increase the sales power of the product.
Correct and quality packaging fulfills a number of important roles in food products. Here are some of the uses of packaging in food products:
Secondary packaging (also known as group packaging) is usually packaging that holds a group of products together and is placed on top of the primary packaging. For example, a cardboard box containing several boxes or plastic packaging film are examples of secondary packaging.
Secondary packaging is not preferred by environmentally conscious brands and people as it leads to unnecessary material waste.
Tertiary packaging is defined as packaging that is placed on top of primary and secondary packaging or that holds groups of products together. These packages are typically used to protect, transport and mark products during bulk transportation, storage and distribution.
For example, a pallet with many cardboard boxes or a parcel with a group of packaged products are examples of tertiary packaging.
In the service sector, leisure sector and restaurants (when we eat there) there is little or no use of packaging.
But apart from that, packaging is a is a widely used component component for the protection, transport, storage and marketing of products in various sectors.
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